Deliverect vs Flipdish: Which Restaurant Technology Platform Is Better?
Deliverect vs Flipdish: The key difference
Deliverect takes orders from delivery marketplaces and gets them into the POS you already have. Flipdish gives you your own ordering channel - website, app, kiosk, phone - along with the POS and the tools to run it, so fewer of your orders need a marketplace in the first place.
They're answering different questions. If the question is "how do I stop drowning in Uber Eats and Deliveroo tablets?", Deliverect is built for that. If it's "how do I stop handing a big slice of every order to someone else?", Deliverect doesn't help. Flipdish does.
That's most of the comparison. The rest is detail, but the detail matters when you're the one paying for it.
What is Deliverect?
Deliverect is an order management platform. It pulls in orders from Uber Eats, Deliveroo, Just Eat and other marketplaces and pushes them straight into the restaurant's POS. Staff no longer need a row of tablets on the counter, one per marketplace, each beeping in its own slightly different way. Nobody has to retype a Deliveroo order into the till while the next one comes in.
It handles menus going the other way too. Change a price or mark an item as sold out in one place and it updates across the connected marketplaces, instead of someone logging into three separate dashboards at 6pm on a Friday.
That's useful. But Deliverect is an integration layer. It sits between the restaurant and the marketplaces and makes that relationship tidier. It doesn't replace the marketplaces, and it doesn't give the restaurant a customer base of its own. The customer found you on Just Eat, ordered on Just Eat and will probably reorder on Just Eat. Possibly from the place two doors down, if it's showing higher in the list that night.
What is Flipdish?
Flipdish is a full restaurant technology platform. It covers online ordering through branded websites and apps, a restaurant POS, self-service kiosks, delivery management, AI marketing and an AI phone ordering agent that answers the phone and takes orders when staff are flat out.
All of that is built around direct ordering. A customer orders from your website or your app, the order goes into your POS and kitchen, and you get the customer's details. On a marketplace, the marketplace keeps that relationship. On Flipdish, you keep it.
You don't have to take every module. Pricing is per module, so a takeaway can start with online ordering and add the POS or kiosks later.
What each platform does
| Capability | Deliverect | Flipdish |
|---|---|---|
| Marketplace aggregation | ✓ | Via integrations |
| Branded ordering website | ✗ | ✓ |
| Branded mobile app | ✗ | ✓ |
| Restaurant POS | ✗ | ✓ |
| Kitchen Display System | ✗ | ✓ |
| Self-service kiosks | ✗ | ✓ |
| AI phone ordering | ✗ | ✓ |
| AI marketing | ✗ | ✓ |
| Direct customer data ownership | ✗ | ✓ |
| Delivery management | Limited | ✓ |
| Loyalty programme | ✗ | ✓ |
Deliverect's column is short because it does one job. It manages marketplace orders. Flipdish covers the online order, the counter, the kitchen and the follow-up marketing.
The commission problem
Deliverect makes marketplace orders easier to handle. It does nothing about what the marketplaces charge for them.
Uber Eats, Just Eat and Deliveroo charge restaurants commission on every order, usually somewhere between 15% and 35% depending on the deal and whether the marketplace's own riders do the delivery. Deliverect changes how those orders arrive. The commission still comes off every single one.
Flipdish works from the other end. Customers order through the restaurant's own branded site or app, so there's no marketplace commission on those orders. The restaurant keeps the margin.
Some numbers. Take a restaurant doing £20,000 a month in delivery orders at a 20% commission. That's £4,000 a month going to the marketplaces, or £48,000 a year. Move half of that volume to direct ordering and £2,000 a month stays in the business. Over a year that's £24,000, and that's before counting anything the restaurant earns from customers who come back through its own channel instead of drifting off to a competitor.
Direct orders aren't free, obviously. There's the platform cost, card processing and, if you're doing your own delivery, drivers. Run it with your own figures. But the comparison you're making is a marketplace taking 15-35% of the order against those costs, and none of those costs involve someone else owning your customer.
What owning the customer actually means
On a marketplace, you get an order and a first name. The email address, the phone number and the order history belong to the marketplace, and it uses them to show your customer other restaurants.
When someone orders through your own channel, you have their details and you know what they ordered. That's what lets you send an offer to someone who hasn't ordered in six weeks, tell your regulars about a new menu before anyone else hears about it, or run a loyalty scheme where the points are for your restaurant and not for the app. Flipdish's AI marketing tools run those campaigns off the restaurant's own order data.
Deliverect can't do this for marketplace orders, because the marketplaces don't hand the data over. That isn't a Deliverect failing. It's how marketplaces make money.
Who should use Deliverect?
Deliverect works well for restaurants that:
- are on several marketplaces and the tablets and retyping are causing missed or wrong orders
- have decided marketplaces are their main channel and plan to keep it that way
- have a POS they're happy with and just want marketplace orders to land in it
It's an operational efficiency tool. It won't help a restaurant grow beyond the marketplaces, and it doesn't build anything the restaurant owns long term.
Who should use Flipdish?
Flipdish is built for restaurants that want to:
- build a direct ordering channel alongside the marketplaces, or instead of them
- own their customer data and run their own marketing
- pay less commission over the next few years, not just this month
- run POS, ordering and marketing on one system instead of three or four
- open more locations without setting up a fresh pile of tools at each one
That covers the majority of restaurants with serious growth plans.
What it looks like in practice depends on the business. A single-site takeaway doing most of its trade through Just Eat might start with a branded website and app and spend a few months pushing its regulars toward them. A group with five or six sites might move every site onto the Flipdish POS and kiosks together, so menus, stock and reporting sit in one place instead of five.
Can you use both?
Yes. Some restaurants run Deliverect alongside a direct ordering platform while they make the switch. It's not unusual when marketplace volume is still high and the direct channel is new.
It does cost more. Two platforms, two subscriptions, two support lines to ring when something breaks on a Saturday night. And as more orders come in direct, there's less marketplace traffic for Deliverect to manage, so the subscription buys you less each month.
Flipdish integrates with the major delivery platforms, which means many restaurants can manage some of their marketplace activity inside Flipdish and drop Deliverect as a separate layer. Check which marketplaces you're on and which features you actually use before you assume that covers everything.
Moving from Deliverect to direct ordering
If you're on Deliverect now and want to shift orders direct, don't switch everything off on day one. Something like this works:
- Set up your branded website and app with the same menu you have on the marketplaces. Some restaurants price direct orders a little lower than on the marketplaces, since there's no commission. Read your marketplace contracts before you do that.
- Tell your existing customers. Receipts, the shop window, social media, a card in the delivery bag.
- Look at the split between marketplace and direct orders every week, by location if you have more than one.
- Once direct volume is steady, decide whether you still need a separate aggregation layer or whether Flipdish's marketplace integrations handle what's left.
- After that, look at the POS, kiosks and phone ordering if you want the whole operation on one system.
The marketplaces don't have to disappear. You can keep them for finding new customers and then try to win the second order direct. A first order through Deliveroo at 30% commission is fine if the next ten come through your own app. It's the next ten going through Deliveroo as well that hurts.
Pricing
Deliverect charges a monthly subscription based on the number of locations and order volume. Grow, and the bill grows with you.
Flipdish pricing depends on the modules you pick. Online ordering, POS, kiosks and the AI tools are each priced separately. If you want the full platform, the total is higher than Deliverect on its own. But it replaces several vendors, and there's no marketplace commission on direct orders.
So compare like with like. Deliverect on its own isn't the real cost. Deliverect plus your current POS, plus whatever you pay for marketing, plus the commission on every marketplace order - that's the number to put next to Flipdish.
For a restaurant that still relies heavily on marketplaces but wants to move to direct ordering, Flipdish is the better long-term value.
The verdict
Deliverect solves an operational problem: lots of marketplace orders and too many places to manage them. It does that job. It doesn't help a restaurant grow beyond the marketplaces or build any long-term customer asset.
Flipdish goes after a bigger problem. It gives a restaurant its own ordering business, where it owns the customer, keeps the margin and has the tools to grow.
For any restaurant thinking beyond its current marketplace dependency, Flipdish is the more valuable investment.
